Advertising

This class includes the provision of a full range of advertising services (through in-house capabilities or subcontracting), including counseling, creative services, production of advertising material, media planning, as follows: - Creation and realization of advertising campaigns: creating and placing advertising in newspapers, magazines, radio, television, the Internet and other media; placing outdoor advertising, e.g. billboards, panels, bulletins, window dressing, showroom, car and bus, etc., aerial advertising; distribution of advertising material or samples; provision of advertising space on billboards; creation of stands and other display structures and sites. - Conducting marketing campaigns and other advertising services aimed at attracting and retaining customers: promotion of products; point-of-sale marketing; direct mail advertising; marketing consulting.

Except: - Publishing of advertising material, see class 58190 (Other publishing activities) - Production of commercial messages for radio, television or film, see class 59113 (Television program and production activities) - Public-relations activities, see class 70200 (Management consultancy activities) - Market research, see class 73200 (Market research and public opinion polling) - Advertising photography, see class 74200 (Photographic activities) - Organizing of exhibitions and trade shows, see class 82300 (Trade promotion) - Online mailing activities (e.g., filling addresses, etc.) see class 82990 (Other business support services not elsewhere classified)