NACE Rev. 2.1 EU

Activities of advertising agencies

Parent Code 73.1

Implementation Date 2025-01-01

Industry Description

This class includes: - provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material - planning and organising advertising and marketing campaigns - placing advertisements in the media - conceptual work on advertising messages - managing the course of advertising campaigns - creation and realisation of advertising campaigns: • creating and placing advertising, planning social media marketing campaigns in newspapers, periodicals, radio, television, over the internet and other media • creating and placing of outdoor advertising (e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding) • aerial advertising • distribution or delivery of advertising material or samples • design of stands and other display structures and sites - conducting marketing campaigns and other advertising services • promotion of products • merchandising • point-of-sale marketing • direct mail advertising • marketing consulting • influencer marketing

Excludes

This class excludes: - manufacturing of advertising material, see section C depending on the type of material - manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of material - installation of stands for fairs and exhibitions, see 43.32 - publishing of advertising material, see 58.19 - production of commercial messages for television and film, see 59.11 - production of commercial product videos (including production of videos for social networks), see 59.11 - publishing of contents that include video (e.g. by influencers, bloggers and vloggers), see 59.11 - production of commercial messages for radio, see 59.20 - content distribution (sharing) platforms, including blogs and wiki sites, social network sites, and operation of online gaming / video game sites, independent of publishing the games, see 60.39 - market research and public opinion polling, see 73.20 - advertising photography, see 74.20 - postal and mailing activities, see 82.10 - convention and trade show organisers, see 82.30 - advertising services used to fund predominant activities of the business which may be provided free of charge, see predominant activity

Conversion Reference

Convert NACE Rev. 2.1 code 73.11 to NACE Rev. 2 Convert NACE Rev. 2.1 code 73.11 to GB/T 4754—2017 Convert NACE Rev. 2.1 code 73.11 to ISIC Rev.4 Convert NACE Rev. 2.1 code 73.11 to NAICS 2022 Convert NACE Rev. 2.1 code 73.11 to ISIC Rev.5

Conversion Results

ALGORITHMIC_INFERENCE

Standard Metadata

Standard Name NACE Rev. 2.1

Full Name Statistical Classification of Economic Activities in the European Community, Rev. 2.1

Country / Region EU

Issuing Agency Eurostat

Parent Code 73.1

Release Date 2023-01

Implementation Date 2025-01-01

Standard Conversion

Select a target standard, AI will automatically analyze and map the corresponding industry code

Target Standard

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NACE Rev. 2

Statistical Classification of Economic Activities in the European Community, Rev. 2

International Standard

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ISIC Rev.4

International Standard Industrial Classification of All Economic Activities, Revision 4

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ISIC Rev.5

International Standard Industrial Classification of All Economic Activities, Revision 5

Regional Standards

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NACE Rev. 2

Statistical Classification of Economic Activities in the European Community, Rev. 2

National Standards

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GB/T 4754—2017

Industrial Classification for National Economic Activities (GB/T 4754-2017)

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NAICS 2022

North American Industry Classification System, 2022