Gift, Novelty, and Souvenir Retailers

This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios. Illustrative Examples: Greeting card retailers Seasonal and holiday decoration retailers Novelty retailers Souvenir retailers Gift retailers Fruit basket or fruit bouquet retailers

Retailing stationery--are classified in Industry 459410, Office Supplies and Stationery Retailers; Retailing used gifts, novelties, and souvenirs (including used rare collectors' items)--are classified in Industry 459510, Used Merchandise Retailers; and Retailing new collectors' items, such as coins, stamps, autographs, and cards--are classified in U.S. Industry 459999, All Other Miscellaneous Retailers.