Advertising activities

This Sub-class includes establishments involved in planning, creating and executing public relations, marketing and branding campaigns across digital and non-digital channels. These includes the provision of: •advertising and creative services, such as conceptualisation and production of commercial advertisements through various channels like radio, television, outdoor, social media, electronic mailers, etc. •planning and conducting of integrated marketing strategies via, for example, marketing-specific competitive and customer analyses to inform on target customer segments, competitive positioning and price determination •media selection, buying and placement services •media and stakeholder engagements

•production of commercial messages for radio, television and film, see SSIC 59112 •provision of advice and guidance on projects relating to public relations, marketing and branding without conducting campaigns, see SSIC 70205 •market research, see SSIC 73200 •photographic activities without conducting advertising campaigns, see SSIC 74200 •mailing support activities, see SSIC 82199 •convention and trade show organisers, see SSIC 82302 •art and graphic design activities without conducting advertising campaigns, see SSIC 74192